Elvira Lopez-Bautista graduated from La Salle with a Bachelor of Arts degree in Psychology in 1981. She is one of the very successful personalities in the media industry. From 1991-1997 she was the purchasing manager of Sky Cable and simultaneously from 1996-1999 she was the managing director of Skymall- Shopping Network, Inc. and in 1999 she was made the executive director of Sky Foundation, Inc.
She is currently busying herself with being the president of the Knowledge Channel. Knowledge Channel Foundation Incorporated is a Curriculum-based Educational Channel created primarily to put DepEd based curriculum in both television and internet. Their aim is to deliver education in the most common medium there is so that it can also reach people who cannot afford to go to school.